How To Find High-Paying Keywords
When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords.
PPC advertising is contextual – at least, it is in the vast majority of cases, including the famed Google Adsense. That means that the adverts are generated on the basis of the words inside the text of a website; that can content articles, how-to guides, reviews or any other manner of text-based content. Contextual advertising allows PPC companies to show adverts that the visitors are assumed to be interested in; for example, if someone is reading an article about horse ownership, a contextual PPC will show adverts that relate to horses, horse ownership and similar. This increases the likelihood of someone clicking the advert, and thus generating revenue both for Google and for you, the advertiser. It also makes for a simple way of operation, with the advertiser not needing to independently research companies to show adverts for – they are generated automatically, through contextual advertising.
The advertising uses “keywords” to generate the ads. So in the aforementioned example, an article with the keyword “horse ownership” in it would produce ads from companies who listed themselves as operating within the “horse ownership” sector. Different industries pay different amounts per click, depending on the popularity of the keyword in question. Some clicks will pay on five or six cents per clicks, whereas others will pay several dollars.
You can use the Google Keyword Tool to check which niches, and keywords, have the highest pay outs per click. Build good, informative content around these keywords and display Adsense (or another PPC programme) on the website, and your internet marketing career is up and running.
What Is Pay-Per-Click Part One: Overview
Understanding pay-per-click (or PPC) advertising really isn’t so difficult. A person signs up with a PPC company (the best known one is the Google operated Adsense, but others do exist). As PPC is all about earning money from advertising revenue on your website, you will need to have a website with at least a few pages on it to sign up. This is a given in another respect; to use PPC, you’re going to want to be displaying ads, and you need a website to do that with!
The sign up procedure is like signing up for anything else, though you will need to provide your real name and your address so that payments can be sent to you. When the sign up process is complete, one follows on-screen guides to making your own ‘advertisement unit’. You can usually pick the colours and the font of the advert, but the advert content itself is generated in a variety of ways – you do not actually pick the companies that you will be advertising. Instead, the ad unit usually picks up ‘keywords’ from the text of your website and displays relevant adverts in your chosen colour and style; this is known as contextual advertising, and works incredibly well.
You will be provided with a snippet of HTML code, and wherever you insert this on your website, the ad will eventually appear. Whenever someone clicks on that ad, you will earn a pre-determined amount of money in to your PPC account. This can be anything from eight cents to $5, depending on the demand of the niche your website is based around. The money from ‘clicks’ accumulates in your PPC account, and when you reach a certain amount of money, you can request a check to be sent to you. PPC is simple, easy and efficient, and requires minimal coding know-how.
Utilise WordPress Plugins With Your PPC Campaign
WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional linear blogs. With the continued popularity of ‘magazine style’ themes, which resemble conventional websites, WordPress’s popularity seems assured. One of the reasons for its success is how easy to use it is, even for the greenest of newcomers with the rawest of coding experience.
If you are using WordPress to create the website through which you hope to achieve your Internet Marketing dreams, it is well worth considering switching your CMS to WordPress. This is all the more true if you are planning on (or are already) using pay-per-click (often referred to as just PPC) advertising. While WordPress itself provides minimal support for inserting PPC adverts in to posts, content and around a site, there are plenty of ‘plugins’ that specialise in just that.
In WordPress speak, a ‘plugin’ is the method used to add another layer of functionality to WordPress. Plugins work from within the main WordPress dashboard, and all are free to install and use. You can, for example, use plugins to add your stat counter codes to a website, or to help cache pages better.
Naturally, you can use plugins to insert PPC codes in to the content of your website. All you have to do is configure the ad code, insert it in to the plugin instruction box and then choose where and when it is displayed. The ad will then appear naturally when a post is published. Popular choices for this free service include Adsense Now and Adsense Anytime; despite the names, they work with any PPC system, and give your website an ease of use that hand-coders and other CMS users can only aspire to.
